It’s not always easy to find an Africana print if you don’t live in Africa. But if you’re in London, the search is over. Look no further than ‘Susan’s Couture’, a great little store in Tooting Market, just off the High Street. Susan set up shop about three years ago and offers her customers made-to-measure clothes using both euro and Africana fabrics.
Susan is a master behind the sewing machine and learnt how to sew without using a pattern in her native Ghana.
Her models look effortlessly chic in these Africana frocks all brilliantly accessorised with statement necklaces. And for those who are curious, Susan’s incredible mane-like weave was specially imported from Ghana. Check out Susan’s website here and you can find Susan at:
Unit 24, Tooting Market
Tooting High St.
If you haven’t yet had the pleasure, I encourage you to wander on down to The Social Studio at 128 Smith St. Collingwood, Melbourne.
You will soon discover that this place is not just a shop, it’s an inspirational fashion hotspot where you can buy original designs made onsite from reclaimed and up-cycled fabrics. The masters behind the clothes come from Melbourne’s refugee community who design and sew these fabulous creations you see hanging on the racks.
There’s a lot going on in the studio – people hard at work behind industrial sized sewing machines, fabric dyeing and a great little cafe next door where you can have coffee and lunch.
This is Ava, the Yves Saint Laurent of the Social Studio, working hard on next season’s menswear range which I am told will reference Africana colour and prints.
And the good news is that the Social Studio is franchising. Genius social entrepreneur and leader of the fashpack Jackie Ruddock will be starting a sister organisation to the Social Studio called the Social Outfit in Sydney. Follow her blog here which will tell you all about it.