‘Flamboyance’, I think I just met the person who invented that word. “I like to do my own thing when it comes to clothes”, says Benji the self-confessed extrovert, “I call this look ‘Freestyle’”. Benji moved to Freetown from Ghana to conquer the local advertising industry and with this much attitude you can see why he hasn’t looked back.
Benji is ready to hear any brief, secure any account and present any power point detailing a compelling brand solution strategy in this jazzy work attire. “I work in advertising, you need to make an impression”.
He certainly made an impression on me. Not only is Benji’s shirt tailor-made, his tie is as well.
You just never know when you are going to run into the people’s preacher and ‘World Best’ designer of Freetown – Great Hero. This time it was outside the post office on Siaka Stevens Street flanked by a scrum of desciples. “What’s going down Great Hero? you like you’re dressed up to receive a Nobel Peace Prize?”, I asked. Not exactly, he was just hanging with mates and showing off some of his most coveted accessories.
Starting at the top, the military hat is classic ‘Hero’, authoritarian and theatrical. The sub-continental pashmina thrown effortlessly around his neck softens the edges of that killer poly/acetate suit. A single black leather glove is a nod to one of Hero’s heroes – Michael Jackson while a Sierra Leonean flag sash is never out of place on the inimitable legend of Freetown.