When I caught whiff of the new ‘Normcore’ trend recently, my first thought was “That will never hit Freetown”. How wrong I was. This new dress code which celebrates an absence of style – think Jerry Seinfeld, UNIQLO puffer jackets, and polar fleeces – is the opposite of what you see in these parts. So can you imagine my confusion when I spotted Fashpack regular and Freetown’s answer to a Congolese Sapeur the Reverend Immanuel Benson Palmer in this low key ensemble.
Indeed it is. Never one to shy away from the latest trend, the Rev. has given Normcore a go, with mixed results in my opinion. Normcore is clearly at odds with the Rev’s unyielding desire to dress up. He couldn’t help but throw on a chunky silver cross chain more suited to Fifty Cent than an American tourist. The commitment is just not there. I suspect that like all irritating trends that take the world by storm, Normcore will disappear just as quickly as it arrived. For the stylish people of Freetown, let’s cross our fingers that this is the case.